As a creative, I like to think of my current working environment as an iceberg. About 90% of the work my unit creates doesn’t get published. I call these “the Unreleased”, a deep coffin of content that will most likely never see the day of light for a multitude of reasons, but that most definitely deserve a space in the world.

Please note, all of the content below was produced without funds, very little equipment, and very little help from anyone outside our production team (of 3 people). There’s a lot unfinished, and a lot more I would have liked to include in the productions such as motion and real branding, but I hope you can see the vision in what we were trying to achieve.

Why couldn’t we have released a simple, on brand twitter ad for a jersey you ask? Well, Ghost decided to partner with Meta Threads to release the line, and then decided to wait until the new website in-house was released instead so that we ourselves could sell the jerseys. The website is yet to be release, the jerseys are yet to be sold, and this ad will probably not ever experience the joy of a like on any channel.

This piece was produced in house, with no real shooting space and lighting, or budget. We schedule Ribs, the player, changed the music enough times for the team to stop asking about it, rented a backdrop, and managed to borrow a good camera from a good cinematographer nearby.

One of the many pre-event videos we produced to promote the next performance of a title. This event, our team won the championship, it was too late afterwards to post. But the idea behind this proposal was simple: A 3-part promotional piece campaign for every event we attended; A) A pre-event hype to announce the new roster (it’s always changing). B) A piece during the event to create tense storyline to engage fans with the players to support them. C) A post-event recap with interviews and highlights to close the narrative and tease the next event. All of which of course, would make sense in the context of a tweet with the right language.

This project involved managing a small team of shooters (photo and video), scheduling interview times, player’s arrivals and departures, budget expenditure (very little), equipment rentals, location scouting and event execution.

Through analytics of our social media channels we learned that releasing “hype” pieces, short bits that include interviews, our engagement rates of the weekend would increase during the promoted event. So we proposed releasing a series of pieces before events started to promote certain players and tournaments. Some get released, some don’t, we still produce them anyways.

This was the first episode we pitched for this short series. By now, documentaries are not the juiciest content in Esports, but they certainly drive sponsorship funds. We attempted to convince our team to consider the series if only to be competitive in the market. As a point of focus, we decided to spotlight our PUBG team earlier this year.

SPECTATE, The name, stands as a metaphor to how different gaming audiences experience Esports. It is an industry that is highly reactive, fast paced, and competitive. To watch and be watched is all there is to some of these champions.